Overview
The Digital Marketing program offers a comprehensive training in key areas such as SEO, SEM, AI marketing tools, social media marketing, branding, and content marketing to equip learners with essential skills in the rapidly growing field of digital marketing. Participants not only receive theoretical knowledge but also practical experience through group projects.
The program goes beyond education by providing employment support, including job referrals, interview preparation, and portfolio building assistance, to help individuals achieve their career transition goals. With digital marketing being a high-demand skill and offering diverse career opportunities, this program serves as a valuable investment for individuals looking to thrive in the dynamic digital landscape of the future.
About CLAP@JC x Generation
CLAP@JC x Generation is an innovative youth initiative co-created by CLAP@JC and Generation Hong Kong. Through offering free training programs, we aim to upskill learners to embrace the challenges of todays’ competitive job market and attain long-term career development opportunities.
Currently, we offer 5-12 week full-time bootcamp-style programs focusing on essential skills for entry-level job roles in various industries. The curriculum, designed in consultation with employers, integrates technical, behavioral, and mindset training.
Learners will receive mentorship support and learn how to create a tailored CV using CV360® to highlight their Values, Attitudes, Skills, and Knowledge (VASK), enabling employers to grasp their interests and potential. Upon program completion, employer partners will provide job interview opportunities for graduates.
Career Prospects
Graduates will have a wide range of career options, such as Social Media Editor, Digital Marketing Executive, Creative Executive, SEO Specialist, and Customer Services Representative.
Requirements
- Aged 18-29 and passionate about starting a career in the Digital Marketing industry (Non-university graduates preferred)
- No experience or qualifications required
- Keen to start a full time job immediately after completing the program
- Basic proficiency in Chinese and English
- Basic computer/technology knowledge
- Curious, creative, willing to take challenges
- Strong observation ability and familiar with social media trends
- Legally permitted to work in Hong Kong
- Passed the online test and interview
What industry skills will you learn?
TECHNICAL SKILLS – We’ll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you’ll gain:
Essential AI Tools for Marketers:
- ChatGPT
- Dall-E
Search Engine Optimization (SEO):
- Fundamental concepts of SEO
- Search algorithms and web searching mechanisms
- Keywords, website structure, domains, and content architecture
Search Engine Marketing (SEM):
- Introduction to Google ads
- Deployment and optimization of search ads (SEM)
- Deployment and optimization of display ads
- Deployment and optimization of YouTube ads
Website Analysis and Data Reporting:
- Google Analytics 4 tutorial
- Looker Studio tutorial
- Google Tag Manager tutorial
Social Media Advertising Management:
- Deployment and optimization of Facebook ads
- Deployment and optimization of Instagram (IG) ads
Content Management Systems (CMS):
- WordPress tutorial
- Wix tutorial
Digital Marketing Planning and Management:
- Market research and strategy analysis
- Digital marketing planning
- Digital marketing systems and sales funnels
Brand Promotion:
- Importance of personal branding objectives, process, and strategy
- Brand elements: assets, identity, image, and positioning
- Brand, customer journey management, loyalty, and O2O (Online to Offline)
- Creation of brand social media content
Live Project:
The program includes a live project where participants will role-play as a digital marketing agency pitching for a client project. They will apply their digital marketing knowledge to address the promotional needs and goals in real-world scenarios with actual companies. The final output of the live project will enhance the learners’ CV for job hunting after graduation.
WORKPLACE SURVIVAL SKILLS:
- Crafting resumes and cover letters
- Defining personal values, attitudes, skills, and knowledge (CV360®)
- Conducting mock interviews
- Preparing interview questions
- How to ask questions to interviewers/employers
- How to build a portfolio
- Using LinkedIn effectively
- Employer insights
SOFT SKILLS:
- Communication skills
- Future-orientation
- Growth mindset
- Orientation to details
- Persistence
- Personal responsibility
- Proactiveness
- Teamwork
- Time management
What we offer
- Free training: You’ll learn all you need to be successful – from job skills to the employment essentials that will help you achieve your potential.
- Connect with hiring employers: At the end of the programme, Generation will help you prepare for job interviews. We will connect you with employers looking to hire candidates at the time, support you in job applications, and help you transition into your working life.
- Mentor support: Providing coaching during and 6 months post programme to stand by you through challenges and successes.
- Alumni community: Stay engaged and remain connected with each other and with Generation through communications, events, and leadership opportunities.
What our graduates are saying
Charlotte
Digital Marketing Program
“I not only learned the industry knowledge of digital marketing, the course also had many group projects, which gave me the opportunity to put the knowledge I learned into practice. At the same time, the soft skills taught in the course cultivated my sense of responsibility and creativity. The sharing from the instructors and experts from the digital marketing industry was also very beneficial to me, and ignited my passion for this industry. I believe this course not only helped me master practical skills, but also allowed me to grow more in team collaboration and interpersonal skills. Thank you for this valuable learning opportunity!”
Jack
Digital Marketing Program
“The instructors put a lot of effort in preparing teaching materials, which made me feel their thoughtfulness. They were also very willing to answer our questions and their industry experiences with us. The program also featured numerous group projects, which gave us the opportunity to not just discuss things theoretically, but actually apply relevant knowledge and enhance our presentation skills. I found the 'role-playing' part particularly useful, as we took turns playing the role of the client and asking questions to the presenting group. This helped us think from a completely new perspective, which in turn assisted us in designing a more comprehensive solution.”
Program Dates
The application process
Apply
Interview
Aptitude Test
Class begins
Ongoing benefits of Generation
- A trusted network: Continued contact with the Generation graduate network
- Events: Events and workshops to help you keep growing
- Give Back: Become a mentor to help others
- Support: Troubleshoot your job challenges
Program Instructors
Terrence Chung, Co-Founder of a Digital Marketing Firm
Terrence, with extensive experience in digital marketing, specializes in developing search engine marketing (SEM) and social media marketing strategies for businesses across diverse industries, including startups. In 2017, he co-founded a digital marketing company with operations in Hong Kong and Malaysia. The company received the Google Premier Partner Awards in 2019 and was chosen as a Facebook Preferred Partner. Apart from overseeing his digital marketing agency, Terrence also acts as a training instructor for various enterprises and Generation Hong Kong. He shares insights on digital marketing experiences, industry trends, and mentors new talent. Prior to this role, Terrence held positions at Google, Foodpanda, Honestbee, Sizmek, and other companies.
Jessica Ng, Founder of a Digital Marketing Firm
Jessica boasts over her nine years of experience in digital marketing. Focusing on educational innovation, personal and community development, she believes successful marketing hinges on creating authentic, resonant communication and a profound understanding of various digital tools. She employs improvisational comedy and design thinking frameworks for training and facilitation. With extensive experience in stand-up and improvisational comedy performances and planning, she firmly believes that humour can aid in developing individual perspectives and uniqueness. She has provided services for social enterprises, community businesses, university students, and government departments in Hong Kong, aiming to achieve optimal marketing and communication outcomes while fostering empathy and entrepreneurial spirit.
Ivan So, Digital Marketing Training Guest Lecturer
Ivan is a seasoned trainer with 20 years of experience in SEO and WordPress. He has developed over 50 sites to test SEO strategies, exiting a few after achieving significant traffic. Having built more than 400 WordPress and WooCommerce sites, Ivan is the lead organizer of WordCamp HK, co-organizer of HK WordPress Meetup, and an Elementor Leader in HK. Ivan is a five-time Amazon ebook bestseller, a MailChimp/MailerLite partner in Hong Kong, and a Shopify partner. He has been invited as an instructor by various top-tier corporations, including PayPal, HSBC, JobsDB, HKTDC, Canon, and Mingpao. Additionally, he has taught over 15,000 students on Udemy.
Co-created by
Strategic Partners
Live Project Partners
FAQ
I am jobless or currently not working. How does the program ensure practical skills and enhance employability?
This free Digital Marketing training program is designed in collaboration with employers. The program content is closely aligned with industry fundamentals and the most commonly used skills, allowing you to quickly acquire the necessary skills and knowledge while enhancing your competitiveness in the job market. The program provides comprehensive digital marketing training and employment support, including group projects, as well as support like job referrals. These opportunities will help you gain practical experience and successfully transition into a new career. Upon completion, you will have the potential to work as a digital marketing executive, copywriter, social media manager, or search engine specialist to increase your employment opportunities.
I want to change my working industry, is this program helpful to help me make the transition?
If you want to seize the opportunities in the thriving digital marketing industry. This program is designed to be practical and employment-oriented, helping participants acquire the necessary skills and knowledge to enter the field in a short period of time. Even without relevant qualifications and experience, you can become a qualified digital marketing specialist from scratch in just 8 weeks. Generation will provide pre-employment support, including job interview skills training, mock interview practice, and employer sharing sessions, allowing learners to gain an understanding of the industry landscape and trends, and assisting them in successfully transitioning into a new career.
What will I receive after enrolling in this course?
You will acquire a valuable skill set that can potentially increase your income and provide you with opportunities to transition into the digital marketing industry. There is a high demand for related positions in the job market. You can also work as a freelancer and take on projects, giving you the flexibility to manage your own time. According to data from the job portal JobsDB, the monthly salary for the role is approximately $19,000.
Does the program provide job guarantees?
Generation provides a robust employer partner network. Learners from the program will have access to interview opportunities. To ensure that learners successfully transit into new careers, we offer pre-employment support, including resume writing skills training, job interview skills training, mock interview practice, and more. These trainings are designed to equip participants with the necessary skills and preparation to successfully transition into a new career.
What are the employment prospects after completing this course?
Upon completing the course, participants will have various employment opportunities to consider. Some potential job titles to pursue include:
- Social Media Editor
- Digital Marketing Executive
- Copywriter, Creative or Content Specialist
- SEO Specialist
- Account Executive
And of course, once they have gained some work experience, they can also apply for more senior-level positions. The skills acquired from this course will prepare students for a wide range of digital marketing and content-related roles in the job market.