Digital Marketing Program

Are you passionate about digital marketing but no ideas how to launch your career in?

Join this free 8-week program to start a career in Digital Marketing — no experience needed.
This program trains you to master technical knowledge and professional skills that will help achieve your potential. Graduates will have the opportunity to interview with employer partners.

Program Details

Study period: 8 weeks
Date: 25 October to 17 December 2021
Time: Monday to Friday, 9 am to 4 pm (1 hour for lunch)
Location: Online and Offline (Unit 1A-B, 2/F, Millennium Trade Centre, 56 Kwai Cheong Road, Kwai Chung, New Territories)
Languages: Chinese (Cantonese) and English
Fee: Free
Quota: 30
Certificate: Learners who completed the program will receive a certificate issued jointly by the training service provider
Enquiry: Hotline – 3500 7164, WhatsApp – 6690 0004
*The program may adjust according to the pandemic development and the government health measures. We will reserve the rights to make a final decision, thank you for your understanding.

Generation HK Supporters

Career Prospects

Digital Marketing Program trains you to master the essential digital technology and professional skills, to experience the actual working environment as a digital marketing role in commercial organizations and agencies, to develop your positive behavioral skills and mindset, and helps you to understand the career path and prospects of the industry. Graduates will have the opportunity to interview with employer partners.
Graduates will have a wide range of career options, such as: Social Media Editor, Digital Marketing Officer, Creative Officer, SEO Specialist, Customer Services Representative.

Program Length

8 weeks

Monday to Friday, 6 hours per day

Ratio of Learning Hours
Program Content
  • SEO, SEM
  • Social Media Marketing
  • Branding
  • Content Creation
  • Let’s get started!

    1. 1

      Apply

      Complete the online form and test to let us know more about your:
      ‧ Linguistic competence in both Chinese and English
      ‧ Basic computer/technology knowledge
      ‧ Sense of social media trends
      ‧ Innovative mindset and willing to take challenges
      Apply Now!

    2. 2

      Interview

      We will meet to get to know more about your:
      ‧ Prerequisites for learning behavioral skills and mindsets
      ‧ Determination to become a digital marketing professional
      ‧ Willingness to learn
      ‧ Career expectation

      We will then go through the program details.

    3. 3

      Class Begins

      You will meet your instructor and mentors to learn about the program schedule in the coming weeks and get to know your classmates. Every day you will learn new skills to gear up yourself!

    Requirements

    • Aged 18-29 and be passionate to enter the digital marketing industry
    • No experience or qualifications required
    • Good command in both of Chinese and English
    • Keen to start a full time job immediately after completion of the program
    • Basic computer/technology knowledge
    • Curious, creative, willing to take challenges
    • Strong observation ability and familiar with social media trends
    • Legally permitted to work in Hong Kong
    • Passed the online test and interview

    INDUSTRY PARTNERS

    Generation HK Supporters

    Employer Partners

    The following employer partners will provide job interview opportunities for our graduates:
    • DM_CTgoodjobs Logo
    • DM_Dentsu Logo
    • DM_DM7 LIVE Project Partner_FairTaste Logo
    • DM_KnightCretive Logo
    • DM_KREW Digital Logo
    • DM_DM7 LIVE Project Partner_Market Hubs Intelligences Limited Logo
    • DM_Owlish Online Logo
    • DM_skinmax Logo
    • DM_Strategic Digital Marketing Company Ltd. Logo
    • DM_The Egg Logo
    • DM_TreeholeHK Logo
    • DM_WEBA Technology Logo
    • DM_DM8 LIVE Project Partner_FEWD_WeMine Logo
    • DM_YouFind Logo
    • DM_YPT International Logo

    LIVE PROJECT PARTNERS

    • DM8_LIVE Project_JUST A MOMENT Logo
    • DM8_LIVE Project_Visual Media Logo
    • DM_DM8 LIVE Project Partner_FEWD_WeMine Logo

    About LIVE Project

    In the fifth week of the program, learners will conduct a 3-week LIVE Project to improve their practical experience of digital marketing knowledge. They will be divided into multiple groups and meet with volunteer LIVE project partners from various organisations regularly to know their requirements and goals for the promotion project. After that, learners will design and present digital marketing plans to LIVE Project Partners like an agency presentation pitching their clients.

    LIVE Project allows learners to gain precious practical skills and actual workplace experience while creating their own digital marketing portfolio. LIVE project partners are impressed by learners’ attitude and creativity, and willing to give them the opportunity to participate in or implement the plans.

    About Generation X CLAP@JC programs

    Generation x CLAP@JC is an innovative youth initiative co-created by Generation Hong Kong and CLAP@JC. Through offering free training programs, we aim to upskill you to embrace the challenges of todays’ competitive job market and attain long-term career development opportunities.

    Currently we offer 5- to 12-week full-time programs related to popular industries including customer service, digital marketing, junior data engineer and front-end web developer, which consist of innovative boot-camp style training that emphasizes important skills for a role.

    The integrated curriculum, which is designed in consultation with employers, combines technical, behavioral skills and mindsets; participants receive mentorship support; and you are taught how to build a new type of CV, “CV360”, that showcases your values, attitudes, skills and knowledge (VASK) articulated from your work and personal experience, allowing employers to understand your interests and potentials. At the end of the programs, employer partners will offer graduates job interview opportunities.

    Our learners find it a worthy experience in joining the program which benefits their career and life development. Come join us!

    Skills Earned

    Technical Skills


    We’ll help you learn the technical skills with lots of hands-on, interactive sessions. By the end, you'll know:

    • Digital marketing strategy
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Community management
    • Social media marketing
    • Content creation
    • Branding
    • Data collection and analysis

    Don't worry if some of these technical skills aren't familiar to you — you'll learn and apply the skills in the program.

    Behavior & Mindsets


    In every job, there are key skills that will help you be successful. We'll help you learn:

    • Teamwork
    • Time management
    • Problem solving skill
    • Stress management

    Other skills


    • Self-assessment and job application skill
    • Entrepreneurship skill
    • Create your digital portfolio
    • Career guidance and assistance in looking for suitable jobs

    HOW WE PREPARE YOU

    In a world of job training programs, Generation takes a different approach to help you succeed. Generation instructors and mentors get to know each learner and are there with resources, tools, and information if a student encounters a barrier.

    Coaching

    The instructors and mentors at Generation aren't just teachers, they're coaches who stand by their learners through successes and challenges.

    Resume Building

    The right resume can open the door to new career opportunities. Generation learners will learn how to create a resume that showcases their skills and experiences.

    Interview Rehearsal

    By conducting mock interviews, then providing real-time feedback and coaching, the Generation team ensures that all graduates feel confident and prepared to interview.

    Employer sharing and field visit

    Our learners have the opportunity to communicate with employer partners to gain a comprehensive understanding of industry structure, company culture, job nature during the program, so that learners can develop their long-term career.

    Ongoing Support

    After graduation, mentors and instructors continue to check in with alumni, providing support with the job search and advice for continued success.

    Ongoing benefits of Generation

    A TRUSTED NETWORK

    Continued contact with the Generation graduate network

    EVENTS

    Events and workshops to help you keep growing

    GIVE BACK

    Become a mentor to help others

    SUPPORT

    Troubleshoot your job challenges