Upcoming Dates
27 April, 2026 Kwai Chung 6 weeks Register Now
All Dates

Overview

This Digital Marketing & AI Applications Program equips learners with comprehensive, hands-on training across performance marketing, AI tools, social media marketing, brand promotion, and content strategy. With a strong focus on practical AI applications in today’s workplace, learners will gain the skills to plan content more efficiently, analyse data more accurately, and execute advertising with greater effectiveness—essential capabilities for entering the rapidly growing digital marketing industry. 

The program not only provides technical training but also offers employment support, including job interview opportunities and interview preparation, helping individuals achieve their career‑transition goals. As digital marketing continues to be a high‑demand skill with strong growth potential, this program serves as an important starting point for learners looking to step into the dynamic digital landscape.



Career Prospects

Demand for talent familiar with AI tools and digital marketing strategies is steadily increasing. Graduates may pursue roles such as:

  • Social Media Editor
  • Digital Marketing Executive
  • Creative Specialist / Content Specialist
  • Copywriter
  • Account Executive
  • Other related entry‑level marketing roles

What we offer

  • Free training: No fees will be charged for the program.
  • Soft skills training: Strengthen communication, time management, and problem‑solving skills.
  • Professional skills: Master industry‑relevant technical skills through practical projects.
  • Interview opportunities: We will support you in building your resume and preparing for job interviews after the program.
  • Mentor support: Career coaching will be provided during the program and for 6 months after completion.
  • Alumni community: Stay connected through alumni events, communications, and leadership opportunities.

What industry skills will you learn?

Technical Skills:

We’ll help you learn essential skills through practical and interactive sessions, including:

Essential AI Tools for Marketers:

  • ChatGPT
  • n8n
  • Gemini
  • Kling
  • Genspark

Website Analysis & Reporting

  • Google Analytics 4
  • Looker Studio
  • Google Tag Manager

Digital Marketing & Social Media Advertising

  • Meta Ads (Facebook & Instagram): setup & optimisation
  • Multimedia ads & YouTube advertising
  • Market research & strategy analysis
  • Digital marketing planning
  • Digital marketing systems & funnels

Content Management Systems (CMS)

  • WordPress
  • Wix

Search Engine Optimisation & Search Engine Marketing (SEO & SEM)

  • Basic SEO concepts
  • Search engines & algorithm fundamentals
  • Keywords, website structure, domains & content architecture
  • Introduction to Google Ads
  • Search ads (SEM) setup & optimisation

Brand Promotion

  • Personal branding objectives, process & strategic importance
  • Brand, customer journey management, loyalty & O2O
  • Brand social media content creation

What other skills will you learn?

Workplace Survival Skills

  • Crafting resumes
  • Defining personal values, attitudes, skills, and knowledge
  • Mock interviews & preparation
  • Asking effective questions during interviews
  • Good practices of using linkedin

Soft Skills

  • Growth mindset
  • Persistence
  • Future orientation
  • Personal responsibility
  • Teamwork
  • Communication skills
  • Time management

What our graduates are saying

Charlotte

Digital Marketing Program

“I not only learned the industry knowledge of digital marketing, the course also had many group projects, which gave me the opportunity to put the knowledge I learned into practice. At the same time, the soft skills taught in the course cultivated my sense of responsibility and creativity. The sharing from the instructors and experts from the digital marketing industry was also very beneficial to me, and ignited my passion for this industry. I believe this course not only helped me master practical skills, but also allowed me to grow more in team collaboration and interpersonal skills. Thank you for this valuable learning opportunity!”

Jack

Digital Marketing Program

“The instructors put a lot of effort in preparing teaching materials, which made me feel their thoughtfulness. They were also very willing to answer our questions and their industry experiences with us. The program also featured numerous group projects, which gave us the opportunity to not just discuss things theoretically, but actually apply relevant knowledge and enhance our presentation skills. I found the 'role-playing' part particularly useful, as we took turns playing the role of the client and asking questions to the presenting group. This helped us think from a completely new perspective, which in turn assisted us in designing a more comprehensive solution.”

Program Dates

27 April, 2026 Kwai Chung 6 weeks Register Now

The application process

Apply

15 minutes

Share some details about your circumstances with us so we can let you know if you are eligible for the program.

Interview

60 minutes

We’ll invite you to join an interview session so we can get to know you better and your motivations to join the program!

Aptitude Test

30 minutes

In your own time, please complete a couple of online tasks. Don’t worry, you don’t need to have any existing knowledge or experience to do this.

Class begins

6 Weeks

Requirements

  • Aged 25–35 and motivated to join the digital & social media marketing field
  • No specific education or work experience required
  • Ready to begin full‑time work immediately after the program
  • Basic proficiency in Chinese and English
  • Basic computer/technology literacy
  • Curious, creative, and open to challenges
  • Strong observation skills and awareness of social media trends
  • Legally permitted to work in Hong Kong
  • Passed the online test and interview
  • Good communication skills
  • Must have a laptop or learning device

Program Instructors

kickads

Terrence Chung, Co-Founder of a Digital Marketing Firm

Terrence, with extensive experience in digital marketing, specializes in developing search engine marketing (SEM) and social media marketing strategies for businesses across diverse industries, including startups. In 2017, he co-founded a digital marketing company with operations in Hong Kong and Malaysia. The company received the Google Premier Partner Awards in 2019 and was chosen as a Facebook Preferred Partner. Apart from overseeing his digital marketing agency, Terrence also acts as a training instructor for various enterprises and Generation Hong Kong. He shares insights on digital marketing experiences, industry trends, and mentors new talent. Prior to this role, Terrence held positions at Google, Foodpanda, Honestbee, Sizmek, and other companies.

 

The course also regularly invites industry experts as guest lecturers, providing students with a more comprehensive understanding of the industry.

FAQ

What are the employment prospects after completing this course?

Upon completing the course, participants will have various employment opportunities to consider. Some potential job titles to pursue include:

  • Social Media Editor
  • Digital Marketing Executive
  • Creative/Content Specialist
  • Copywriter, 
  • Account Executive

What will I receive after enrolling in this course?

You will acquire a valuable skill set that can potentially increase your income and provide you with opportunities to transition into the digital marketing industry. There is a high demand for related positions in the job market. According to local job market data, entry‑level Digital Marketing Executives earn around HKD $16,000 per month, and demand for such roles is strong. Freelance opportunities are also available for flexible work arrangements.

I want to change my working industry, is this program helpful to help me make the transition?

If you want to grab the opportunities in the thriving digital marketing industry. This program is designed to be practical and employment-oriented, helping participants acquire the necessary skills and knowledge to enter the field in a short period of time. Even without prior experience, you can become a digital marketing specialist from scratch in just 6 weeks, supported by interview preparation, employer-sharing sessions, and portfolio guidance.

I am jobless or currently not working. How does the program ensure practical skills and enhance employability?

This free Digital Marketing & AI Applications Program is designed in collaboration with employers. The program content is closely aligned with industry fundamentals and the most commonly used skills, allowing you to quickly acquire the necessary skills and knowledge while enhancing your competitiveness in the job market. The program provides comprehensive digital marketing training and employment support, including group projects, as well as support like mock interviews. These opportunities will help you gain practical experience and successfully transition into a new career.

Does the program provide job guarantees?

Generation works closely with a network of employer partners, providing graduates with access to interview and job entry opportunities. From previous cohorts, 86% of graduates secured employment within 180 days of completing the program.

We also offer pre‑employment support, including resume writing, portfolio preparation, and interview skills coaching to maximise your chances of success.