
Brian Cheng
CEO of Generation Hong Kong
Brian Cheng is the Chief Executive Officer of Generation Hong Kong, part of the global independent non-profit organization founded by McKinsey & Company. Since its launch in early 2018, Brian has been leading Generation Hong Kong, which aims at transforming the education-to-employment system to prepare, place, and support people into life-changing careers that would otherwise be inaccessible, and to solve the talent mismatch and the future talent needs in Hong Kong.
Brian is passionate about supporting the youth and community in other various capacities. Currently, Brian serves as a council member of the Hong Kong Productivity Council, a member of the Advisory Committee on Gifted Education under The Education Bureau, a member of the Advisory Committee of Diploma of Applied Education, and a member of the Honorary Advisory Committee of Enactus Hong Kong. Brian has also supported various social innovation competitions as a judge, mentor and advisor.
Prior to joining Generation, Brian had been in the higher education sector over the past decade, leading the Asia operation of The University of Chicago Booth School of Business and the administrative functions of The Hong Kong Institute of Technology.
Brian holds a B.A. and an M.B.A. from the Chinese University of Hong Kong, as well as an Executive M.B.A. from The University of Chicago Booth School of Business. He is the recipient of the Hong Kong Jockey Club Chicago Booth Executive MBA Program Scholarship, designed to support aspiring leaders in non-profit organizations and promote their development within the social service sector in Hong Kong. Additionally, Brian is the 2025 recipient of the Diversity Leadership Alumni Award from The University of Chicago.