Charlotte
Digital Marketing Program

After graduating with an Associate Degree in Psychology, Charlotte faced numerous challenges in her career development. Having previously worked as a retail assistant and customer service representative, she was forced to take unpaid leave during the pandemic. This sudden change left her feeling uncertain and anxious about her employment prospects.

She came across the Digital Marketing programmes* offered by CLAP@JC x Generation and recognised her long-standing interest in marketing and KOL marketing. Eager to embark on a new chapter in her career, she promptly enrolled in the programme. She learned practical social media marketing skills and integrated her psychology background into digital marketing. By continually applying her creativity at work, she gradually found her career direction. Charlotte has since transitioned to a marketing company, where she has been promoted to Marketing Director within just three years. Her story demonstrates that by daring to explore and seize opportunities, one can find the right path for personal development.

The program not only boosted her confidence and broadened her horizons, but also helped her realize that grades are not the sole factor in determining one’s entry into the job market.